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Conference 2019:
Registrations now open for Conference 2019, 17th to 19th May at Sudima Hotel Christchurch Airport.




Martin Chadwick



Our conference opening speaker is Mr Martin Chadwick. Martin has the distinction of being the first ever Ministry of Health Chief Allied Health Professions Officer. In February Chadwick joined fellow newly appointed Chief Nursing Officer Margareth Broodkoorn and Chief Medical Officer Dr Andrew Simpson in the new ‘Clinical Cluster’ created by as part of a restructuring of the ministry 2nd tier management carried out by Director General of Health Dr Ashley Bloomfield that came into effect in October.  He is currently executive director of allied health scientific and technical at Bay of Plenty DHB.

Martin Chadwick joined Counties Manukau District Health Board, Auckland, NZ in May 2010 to take up the role of Director Allied Health. He has over 20 years of health experience in a range of roles in both the USA and NZ and has filled a variety of clinical, managerial and strategic leadership roles. He has published on the use of the unregistered workforce and the models of care that can best use this workforce, and has competed post graduate research looking at developing normative models for service delivery in allied health and is currently completing his doctorate examining workforce change.

He is passionate about the untapped potential that allied health professions can bring in improving the quality of care provided to our populations. Other areas of interest in healthcare centre around the concepts of capacity and production planning to ensure that health services maintain the capacity to meet demand for services.

We are thrilled to have Martin as our opening speaker.





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Our keynote for the weekend is Professor Ian Coulter from the RAND corporation.

Ian Coulter is a senior health policy analyst at the RAND Corporation, where he holds the Samueli Institute Chair in Policy for Integrative Medicine. He is a full professor in the School of Dentistry, UCLA, in the Division of Public Health and Community Dentistry; a professor at the Pardee RAND Graduate School; and a research professor at the Southern California University of Health Sciences. Coulter has published over 200 articles, chapters and books. He is the past Vice President for Integrative Medicine at the Samueli Institute.  

Coulter has more than 40 years of experience conducting both qualitative and quantitative research on Complementary and Alternative Medicine (CAM) and Integrative Medicine (IM).

His recent NIH grants include an Evidenced-Based Practices program in CAM; evaluation of hospital-based integrative medicine; and the context effects on the health encounter. He also holds grants from the US Department of Defence to conduct comparative effectiveness trials of chiropractic in military facilities; and an evaluation of the creation, implementation, and evaluation of health policies in Health Affairs. His current NIH grants include a Center of Excellence grant to study the appropriateness of care in CAM. He recently published a study of an Integrative Pain Clinic in a military health facility.

Dr. Coulter is internationally recognized as an expert in Chiropractic, CAM and IM and is one of the most experienced researchers in these fields. His current Center for Excellence in Research in CAM (CERC) grant employs some 16 researchers. In the past 5 years his total research funding from NIH and the Department of Defense has been over $18 million. 

For the past 20 years he has taught ethics and research ethics at UCLA and to various professional bodies throughout the United States. He has taught Culture and Health, Behavioral Science, Health Policy Critical Thinking and Professional Development and Evidenced Based Dentistry at UCLA.  Dr. Coulter was the Director of the UCLA/Drew University Minority Oral Health Research Center and held an RO1 in the RAND/Drew University Minority Health Research Center. His work in Dentistry has included oral health of children, HIV and oral health, insurance and dental care and evidenced based dentistry. He is currently working on a PROMIS project to develop assessment instruments for oral health of children.

Coulter was born in New Zealand and holds degrees in sociology from the University of Canterbury (B.A., M.A. Honors) and the London School of Economics & Political Science (Ph.D.) and an honorary doctorate in humanities from the Southern California University of Health Sciences. He was a Pew Fellow at the RAND/ University of California at Los Angeles, Center for Health Policy Study from which he received a certificate in health policy analysis. Additional qualifications include a diploma in educational management from the Institute of Educational Management, Harvard University. He is past President of the Canadian Memorial Chiropractic College.

 If you are not aware, he is a Cantabrian originally which adds a nice connection for the proceedings.



1) Title:  Investigating the Appropriateness of Chiropractic Care.


2) Title: Deconstructing the Chiropractic Health Encounter: Does Context Matter?


The overall study addresses a fundamental topic relative to Complementary and Alternative Medicine (CAM) treatments and can be summarized in three research questions: (1) How do we understand what kinds of contextual factors patients are exposed to during CAM encounters?; (2) How can we measure such contextual factors systematically via observation and/or patient and provider recall?; and (3) How can we assess the degree to which contextual factors might vary within and across: (a) CAM modalities (i.e., chiropractic versus osteopath), (b) practice sites, (c) providers, and (d) individual patient encounters? 

The study used the chiropractic encounter as an exemplar for CAM and developed a rapid ethnographic observation method to study the context of the encounter. We used osteopathic encounters as a method to validate the approach for other types of encounters. The objective was to develop a systematic, valid, and rigorous methodology for collecting data about the contexts of health encounters. “






Steve 2


PhD, MPhty, GradDipPhys, PGDipPhty(OMT), TertTeachCert.
Registered Physiotherapy Specialist (Musculoskeletal)
Centre for Health, Activity & Rehabilitation Research
Otago University
New Zealand.




Associate Professor Tumilty is one of the few clinician scientists in Physiotherapy
Worldwide and one of only eight Registered Physiotherapy Specialists in New Zealand. The
majority of his clinical experience has been in the outpatient musculoskeletal practice setting
in UK, Germany and New Zealand. He also has experience in professional sports and
Occupational Health Physiotherapy. In 2002 he came to work at the School of Physiotherapy,
Otago University and he has developed and now coordinates the specialist Masters degree for
Sports and Orthopaedic Manipulative Therapy for which he provides teaching and clinical
expertise. He is the author or co-author on 84 research outputs in the field of Physiotherapy
and musculoskeletal conditions and presents both nationally and internationally. Associate
Professor Tumilty’s research interests are in Tendinopathy, modulation of the Hypothalamus-
Pituitary Axis using manual interventions, the influence of the autonomic nervous system on
musculoskeletal pain and healing , and photobiomodulation.



Title: More than just the Craic! An investigation into the mechanisms of Manual Therapy.

Current debate rages regarding “hands on” or “hands off” approach to managing
musculoskeletal pain and injury, with advocates for one disparaging the other and vice versa.
Using the Achilles tendon as a model, this presentation intends to show there is a place for

combining these approaches, and maybe even go some way to encourage greater use of spinal
manual therapy.
The treatment of choice for Achilles tendinopathy, and the intervention with the most support
in the literature is graded loading over a minimum of 3 months. There is debate around the
types of exercise prescribed and whether one regime is more beneficial than another, but on
the whole most patients respond positively. However, some patients fail to respond. There
has been indication in the literature that a sympathetic component may be involved in the
pain associated with tendinopathy, but strong robust evidence on ways to modulate this is
lacking. Manual therapy may be a way to influence the autonomic nervous system and the
neuroendocrine system for the benefit of Achilles tendon patients. This presentation will
discuss the dose response relationship of exercise for Achilles tendinopathy, and indicate how
manual therapy may enhance the healing/remodelling process.






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Peter’s career to date has seen him inhabit the worlds of healthcare business counsel, journalism; strategic communications and PR; government relations and lobbying; key opinion leader development and advocacy.

Peter is steeped in the business of healthcare across many markets, most notably the New Zealand, UK, the USA and Australia.

He has worked with many of the world’s leading healthcare companies at board level and with a wide variety of government agencies, political, community and stakeholder groups, including not for profit organisations, in the healthcare sector.

These include developing global communications for Fonterra’s ingredients business, which involved setting up a strategic healthcare communications function as well as recruiting and training a global communications team across the major international centres (Amsterdam, Chicago, Shanghai, Sydney, Auckland).

For Porter Novelli Peter set up the healthcare communications practice group and acted as the Asia Pacific healthcare practice lead liaising between the various Pacific rim markets; developing coordinated lobbying and communications programmes for healthcare teams based in Auckland, Wellington, Sydney, Singapore and Tokyo. In Europe he acted as the coordinator of an international network of independent healthcare PR consultancies, which gave him an insight into the working and cultural differences in a variety of audiences.

He has advised individuals as diverse as the late Princess of Wales, Baroness Thatcher and John Key (none of whom, incidentally followed his advice when it mattered).

Peter is Accredited in Public Relations (APR qualified), and former chairman) of the New Zealand Institute of Public Relations. He served on the New Zealand national APR examining panel for five years. He is also a trained medical journalist.

Peter is currently Communications Adviser to the New Zealand Chiropractors’ Association, the New Zealand Private Equity and Venture Capital Association, Danone  - the French multinational food-products corporation, Pfizer Pharmaceuticals New Zealand and the Early Life Nutrition Coalition (a sub committee of the Perinatal Society of Australia and New Zealand).



Title: A Carrot and a Stick – a guide to pain free practice promotion

Ongoing changes in the rules governing the promotion of healthcare services, new software, changes to online services and visitor behaviour and new trends in promotion can be frustrating or they can be new opportunities. How do chiropractors talk about what they do and stay within the rule? Curating successful content isn’t about bells and whistles, it’s about knowing your audience and adapting to their feedback. Peter will discuss how you can do this safely and effectively (and answer some of the questions you may have about keeping on the right side of the regulations).






 Paul Linnell



Paul has specialised in the design and deployment of customer experience management, service quality improvement, customer service, complaints handling and voice of the customer programmes for more than 20 years.  For most of his career he has worked in Europe and North America and the past 10 years Paul has been based in New Zealand, continuing to serve clients globally.

Paul has assisted over 30 major companies in Europe, North America, the Middle East and Australasia in the design and implementation of strategies to improve customer relationships and customer service.  Industries he has worked with include:

  • Airlines

  • Automotive

  • Consumer electronics

  • Consumer goods

  • Financial services

  • Healthcare

  • Information technology

  • Local Government

  • Media / Publishing

  • Pharmaceuticals

  • Public utilities

  • Passenger railways

At CTMA he has led the development and deployment of a unique set of customer experience management tools, frameworks and feedback systems that help public and private sector organisations manage and improve customer satisfaction, loyalty and advocacy.

Paul is a regular speaker and conference chair.  During the past 15 years he has spoken at numerous customer experience conferences, seminars, industry forums and workshops in the UK, Europe, North America, Australia and New Zealand.

Selection of papers presented by Paul:

  • Customer Experience Management - moving from vision to a profitable reality

  • How local government can use customer satisfaction measurement to improve service and reduce costs

  • Turning customer satisfaction measurement into actions for profit & growth

  • How ‘Best in Class’ companies capture data and track customer issues

  • Preventive analysis techniques for your business 

Paul is an engineer with a background in manufacturing and technology, working for major corporations including Westinghouse and Wang in the 1980s.  His customer service epiphany came in 1991 when he first met, and later joined, the US customer service pioneers at TARP, working out of their European office in London and serving clients in North America, Europe, the Middle East, Africa and Oceania.  In January 2000 he moved to New Zealand where he joined Ernst & Young, and later Deloitte Consulting as a Senior Manager specialising in Customer Care and CRM strategy. He founded CTMA in 2002.



Title: Placing customer experience at the core of a successful chiropractic practice.

A key element in the success of a chiropractic practice, and a lasting positive influence on the wellbeing of its patients, is to maintain their trust and continued loyalty over a period of time.

In a busy world where customers are faced with many alternatives, understanding and catering for a patient’s experience as a customer is essential in optimising both business, and patient outcomes.

In this session Paul will discuss the customer experience challenges faced by businesses today, and explore the three key reasons why customer loyalty is often undermined and why businesses fail to obtain positive referrals. He will present a customer-driven framework for continuous improvement that can help the practice address these three risks, build value for its customers, and improve its success.







Robbie Moore



Robbie moved to NZ in 2013 in the continued pursuit of winter. A passion to combine
his love of skiing and chiropractic has shaped his Chiropractic career since then.
Since arriving he has been grateful to be the team Chiropractor to the following local
and national sporting teams: 
 NZ Ski Cross team 2017/2018 World Cup.
 NZ Men’s Alpine Team 2014, 2015, 2016, 2017
 U20 NZ Ice Hockey team 2015, 2016, 2017
 NZIHL Southern Stampede 2013, 2014, 2015
 Cromwell Rugby Club 2013, 2104, 2015
He is currently the chair for Sports Chiropractic New Zealand special interest group
and is determined to get Chiropractic more accessible to athletes of all levels.





Andrea Dawson



Whilst studying 20 years ago at the Anglo-European College of Chiropractic in the UK, Andrea’s passion for chiropractic for babies and pregnancy was born. Her career lead her from England to Scotland before making Christchurch, New Zealand home where she now runs a chiropractic practice with a strong paediatric and pregnancy focus. After performing research into the significance of the birth process on presenting symptoms in babies and embracing her two waterbirths of her sons at home, Andrea’s strong belief in a woman’s innate knowledge of how to birth inspired her to train as a doula. Combining chiropractic and traditional midwifery techniques to influence in-utero positioning can be very powerful. Working closer with community midwives, nurses and the local GP practice lead her to being invited to join a new community project to create a purpose built “one-stop shop” health centre. This has since ignited a drive to establishing an Allied Health Team with a strong patient centred approach to healthcare. There is a significant difference between multi-practitioners sharing a building and that of a truly integrated team with a common goal of an allied health philosophy. There are evident challenges and obstacles ahead, but Andrea is determined that the vision is possible to achieve on a local and national scale. The division between primary, secondary and tertiary health care can be minimalised, “the chains which currently separate us and hold us back from doing things differently, can be used to unite us in a future of Allied Health Care”.





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Margie Blacklow is a practicing Chiropractor in Christchurch, New Zealand. She works at and is a director of Sportsmed, one of the southern hemisphere's largest fully integrated sports medicine clinics. With 30 years in practice Margie has developed her love of sports chiropractic to allow her to practice with a group of elite sports medicine professionals. After obtaining her undergraduate degree in Melbourne (P.I.T) she became a Certified Chiropractic Sports Physician; has completed her International Chiropractic Sports Science Diploma; Diploma and Masters of Applied Science (Musculoskeletal Mgt), R.M.I.T. Margie has completed numerous other courses to enhance her practicing ability in a multidisciplinary environment and continues to do so.
Margie has treated athletes at the elite national and international level over many years in a wide variety of sports.
She has been an advisor to the Health & Disability Commissioner and over her career has been on multiple government advisory and Chiropractic panels in both New Zealand and Australia





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Hamish Vodane is a practicing Chiropractor in Dunedin. He is the only chiropractor working along side a team of Physio’s, Osteopaths, Acupuncturists and Massage therapists in the largest multidisciplinary practice in Dunedin.
He studied at the New Zealand College of Chiropractic graduating in 2012. After university he moved to Australia and practiced for 2 years working for the largest chiropractic practice group in Australia.
Following this Hamish moved to Dunedin to work in a multidiscipline practice while completing a Post Graduate Diploma in Sports and Exercise Medicine from Otago University, from which he graduated in 2017.
Hamish has an interest in sport chiropractic and is on the Sports Chiropractic New Zealand committee alongside Robert Moore and has treated professional athletes and sporting teams throughout New Zealand.





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Karyn Brents has been in private practice for 20 years with offices in both the United States and here in New Zealand. Over the years, Karyn has given lectures on a variety of health-related topics to various groups ranging from small community sports teams to large multinational corporations. With a focus on treating chronic complicated conditions in adults and children, it has been essential to work with other health practitioners to ensure the best care for her patients. In addition to her private practice located in Rolleston, New Zealand. Karyn has recently taken on a position with the Canterbury District Health Board as part of the Canterbury Initiative’s Allied Health Team. This role has several aspects including clinical editor for the Alliedhealthpathways website, acting as a liaison between Chiropractors practising in Canterbury and the CDHB, and to help promote working relationships and communication between chiropractors and other allied health practitioners and medical practitioners.









Paul Linnell2



Title: CX and the CA.

The role of the Chiropractic Assistant (CA) is at the customer experience (CX) core of a chiropractic practice. From appointment-making to rescheduling, from managing new patients inductions to dealing with a busy waiting room, the success of a practice depends heavily on an effective, efficient and friendly CA. Paul will lead a one hour interactive session for Chiropractic Assistants to uncover some of the customer experience challenges of the CA role and discuss strategies to address them.





Vikki Kelly2



Title: R.E.A.L. - The fourfold path to CA mastery, practice success and a meaningful life 





Kay Gilhooley



Kaye will be running us through the training options with Careerforce and how the system works. 

Kaye Gilhooley is an Apprenticeship Advisor with Careerforce. Her role is to support workplaces and their staff undertaking any of the eight apprenticeship programmes available.

Before joining the company six years ago her she worked in a variety of health management and training roles in the public health sector. She came to New Zealand from the UK for a year in 1996 and stayed.